MarketMinds 2027

About the Summit

Where Student Marketers
Shape the Future

MarketMinds 2026 is Hong Kong's premier one-day student marketing summit, bringing together 300 of the city's brightest marketing minds for a day of inspiration, learning, and connection. Whether you're studying brand strategy, digital marketing, or consumer behaviour, this is your launchpad.

Expect keynote talks from industry leaders, hands-on workshops, live brand challenges, and unparalleled networking opportunities with recruiters and peers across Hong Kong's top universities.

300

Attendees

12+

Speakers

8

Sessions

15 Nov

2026 · HKCEC

Digital Marketing

Social media, SEO, performance marketing, and the latest in AI-driven campaigns.

Brand Strategy

Building iconic brands, storytelling, and positioning in competitive Asian markets.

Consumer Insights

Understanding Gen Z behaviour, data analytics, and research methodologies.

Career Launchpad

Meet recruiters, build your portfolio, and land your first marketing role.

Featured Speakers

Learn From the Best in the Game

Industry leaders, brand builders, and digital innovators — all here for you.

Prof. Jessica Kwong

Professor of Marketing

CUHK

Pioneering data-driven brand storytelling across Asia-Pacific for over 15 years.

Keynote

Marcus Lam

Head of Growth Marketing

Klook Travel Technology

Scaling user acquisition from zero to millions across Southeast Asia and Greater China.

Workshop

Priya Nair

Director of Brand Strategy

Ogilvy Hong Kong

Award-winning creative strategist behind some of Asia's most iconic brand campaigns.

Panel

David Wong

VP of Digital Marketing

HSBC Asia Pacific

Transforming financial services marketing through personalisation and AI-powered content.

Keynote

Jessica Yuen

Founder & CEO

BrandLab HK

Serial entrepreneur and Gen Z marketing expert helping startups find their authentic voice.

Fireside Chat

Ryan Ho

Head of Social & Influencer

L'Oréal Greater China

Redefining beauty marketing through creator partnerships and social commerce innovation.

Workshop

Event Schedule

Full Day of Inspiration

15 November 2026 · 9:00 AM – 6:00 PM HKT · HKCEC, Wan Chai

Kick off the day by collecting your badge, grabbing a coffee, and connecting with fellow attendees. Our team will be on hand to guide you through the venue. Networking tables will be organised by university and major.

Sarah Chen will open MarketMinds 2026 with a compelling look at how AI, personalisation, and shifting consumer values are reshaping marketing across Asia-Pacific. Expect bold predictions and actionable frameworks you can apply immediately.

A hands-on workshop covering the exact growth frameworks Marcus used to scale Klook's user base across 20+ markets. Topics include viral loops, referral mechanics, A/B testing at scale, and building a growth culture from day one.

Enjoy a catered lunch in the Exhibition Hall where sponsor booths and career fair tables will be open. Bring your CV — recruiters from top agencies and brands will be present throughout the break.

Three of Hong Kong's most respected marketing leaders debate what it truly means to build a brand that resonates with Gen Z. Topics include authenticity vs. performance, purpose-driven marketing, and the future of influencer culture. Audience Q&A included.

An intimate conversation with Jessica Yuen about her journey from HKU marketing student to founding one of Hong Kong's fastest-growing brand consultancies. Candid, honest, and full of practical advice for students ready to take the leap.

The highlight of the day. Teams of 5 are given a real brand brief and 60 minutes to develop a campaign concept. Judges include the day's speakers. The winning team takes home HK$5,000 in prizes and a mentorship package.

Wrap up the day with award presentations, closing remarks, and an informal networking drinks session on the rooftop terrace with panoramic views of Victoria Harbour. All speakers will be present for photos and conversation.

Tickets

Choose Your Experience

Free for students with a valid .edu email. Limited seats available — secure yours now.

🔥 Only 98 of 300 seats remaining!

Student Free

HK$0

With valid .edu email address

✓ Full day access (9 AM – 6 PM)
✓ All keynotes & panels
✓ Workshop participation
✓ Catered lunch included
✓ Live Brand Challenge entry
✓ Networking drinks
✗ Priority seating
✗ Speaker meet & greet

Register Free →

Backed by Industry Leaders

MarketMinds 2026 is made possible by the generous support of Hong Kong's most forward-thinking brands.

Platinum Sponsors

HSBC

Cathay Pacific

Ogilvy

Gold Sponsors

Klook

L'Oréal

WPP

Dentsu

Silver Sponsors

HKU

CUHK

PolyU

HKUST

BrandLab HK

Interested in sponsoring MarketMinds 2026?

Contact our partnerships team →

FAQ

Got Questions?

Everything you need to know about MarketMinds 2026.

MarketMinds 2026 is open to everyone! University students with a valid .edu email address can attend for free. All other attendees (recent graduates, young professionals, faculty) can purchase a General Admission or VIP ticket.

Simply register using your university .edu email address. You will receive a confirmation email with your free ticket within 24 hours. Please bring a valid student ID to the event for verification at the registration desk.

MarketMinds 2026 will be held at the Hong Kong Convention and Exhibition Centre (HKCEC), 1 Expo Drive, Wan Chai, Hong Kong. The venue is easily accessible via MTR (Wan Chai Station, Exit A1) and multiple bus routes.

Yes! A catered lunch is included with all ticket types. We will have vegetarian, vegan, and halal options available. Please indicate any dietary requirements during registration so we can accommodate you.

Paid tickets (General Admission and VIP) are fully refundable up to 14 days before the event (17 November 2027). After that date, tickets are non-refundable but are transferable — you can transfer your ticket to another person by emailing us at tickets@marketminds.hk.

Selected keynote sessions will be recorded and made available to registered attendees after the event. Workshops and the Live Brand Challenge will not be recorded to preserve the in-person experience. There will be no live stream.

All registered attendees are automatically eligible to participate in the Live Brand Challenge. Teams of 5 will be randomly assigned on the day. If you have a preferred team, you can pre-register your group of 5 by emailing challenge@marketminds.hk before 24 November 2027.

Bring your confirmation email (digital or printed), a valid student ID (if claiming a free student ticket), a laptop or tablet for the workshops, business cards or a LinkedIn QR code for networking, and your enthusiasm! Dress code is smart casual.

Register Now

Your Marketing Career
Starts Here.

Join 300 of Hong Kong's sharpest marketing students for a day that will change how you think about your career.

🔥 Only 47 seats left — Don't miss out!

Reserve Your Seat

By registering, you agree to our Terms of Service and Privacy Policy.

Where Student MarketersShape the Future